Authentic, cross-generational and a tad rebellious, Noah and GUBI share a respect for the classic, a love for the modern, and an appreciation of the timeless. Where Noah’s coastal vision is shaped by East-Coast America, GUBI’s longstanding relationship with shoreside style is shaped by its roots at the Copenhagen dockside – and reflected in the fish adorning the GUBI logo. GUBI x Noah brings together cutting-edge New York fashion with contemporary Copenhagen design in a celebration of carefree coastal living. Where Noah’s coastal vision is shaped by East-Coast America, GUBI’s longstanding relationship with shoreside style is influenced by its roots at the Copenhagen dockside. Embodying the best of both brands, the collaboration comprises a ready-to-wear summer apparel and accessory line and a special edition of the MR01 Outdoor Lounge Chair by Mathias Steen Rasmussen. For the GUBI x Noah special edition, four new colors have been selected in rope engineered from a high-performance, waterproof polyester used for speed sailing. Made for meditation and relaxation, the MR01 in outdoor-ideal iroko wood is the epitome of laidback living, its distinctive rope seat making an unmistakable nod to nautical style.
